- Web Marketing
- Internet video
- Web based applications
- Mobile and the web
Video with Interactivity is now enabled on the web
Clicking on objects in a video to buy or get information- Branded infotainment without the annoyance of regular adverts. Information, just like advertisements are context sensitive. With this you become a turn on NOT a turn off.
- Intuitive and entertaining. These features inherent in quality interactive video pieces will help win you new customers. And most importantly keep them.
- Many more features have been added, which subtly enhance the entire feel of your shopping site.
Marketing and promoting your products and services on the web
SEO, SEM,SMM the current trends in marketing and promotion- Using Search Engine Optimisation (SEO) you can gain a natural competitive advantage.
- With the addition of such search engine advertising methods as pay-per-click (PPC) and Placement targeted advertisements (formerly Site-Targeted Advertisements) e.g. Google Adwords and Yahoo Search Marketing (SM), your Search engine optimisation campaign becomes a complete Search Engine Marketing ( SEM) strategy.
- Nowadays, marketing on the web wouldn't be complete without a good portion of time and resources devoted to marketing using social media channels such as Twitter, Youtube and Facebook.
eCommerce: Selling your products and services using an internet eShop
Electronic Commerce: eBusiness activity where Products or services are sold over the internet via your eCommerce shop- Sell securely with high grade encrypted secure socket layer (SSL) links using SSL certificates.
- Key aspects which are experiencing innovation as a result of eCommerce include internet(web) marketing, supply chain management (SCM),online transaction processing, inventory management and electronic data interchange (EDI).
- Product videos, training demonstration movies plus interactive sales demonstrations help to boost both the marketability and actual sales of your products and services.
Image is everything: quality video and images improves your public image
Quality produced video will enhance your public image, boosting your chance of sales success- Consistent colour and look. This can be achieved with good production technique including solid, even lighting.
- The video image is hugely improved or degraded by the quality of or lack of good clean sound.
- Strong compression is good to reach a wide audience but too much will ruin your image.
Video exposure improves your sales
As you embark on your video promotion strategy as part of Social Media strategy, visualise the huge exposure you can gain in a short time.- Unique and unusual yet interesting videos that highlight one or more good qualities of your product or service work well.
- Focus your video distribution on video sharing and video centric social media sites that your target market hang out on regularly.
- Tagging your videos for position is imperative to a good ranking in the search listings.
Stream it or download it: ways to get video to your viewers
Ways to deliver video to your viewers.- Live or on demand streaming provides the best video experience in most cases. This is especially the case with videos with lengths greater than say 5 minutes
- Progressive download is similar to streaming as it starts playing once play is pressed. There is however a slight delay depending on the connection bandwidth and quality.
- Normal downloads are best if the viewer has a bad internet connection or you wish to give away or sell a copy of your video..
Using a CMS application to manage your website
This highly effective web tool helps many businesses to easily keep up to date their web content.- Most content is edited as if you were in a simple text or word editor.
- Various content elements can be added such as video, flash swf files, PDF's, images such as JPG, PNG, GIF etc. Sometimes plugins are required to allow certain types of files.
- Functions such as news sections, forms and newsletters can also be integrated to most CMSes(Content Management systems).
Web linking Customer relationships: your CRM application
Customer relations are the key to any business. With a web based CRM application, your ability to manage these relationships will be greatly enhanced.- The key purpose of this application called CRM, Customer Relationship Management,is to help you manage your relations with your customers. This includes relationships with your team-staff, suppliers etc. Actually, in effect CRM can stand for Contact relationship Management.
- Ensuring your contacts are sync'd and up to date is important. Most CRM and contact systems have a means to sync up with your computer or mobile device.
- Managing your Sales pipeline. This is an important function of a CRM application. Managing this well can mean the difference between a healthy business and one that struggles.
Training and education come of age with video and the web
Take advantage of and leverage the use of video delivered via the internet to train your staff, your customers and/or the public in general.- Videos can be created once and delivered to many. Not just once. But many times. Even while you sleep.
- Videos can be voiced in different languages and/or have subtitles. This is useful to reach many different cultures and populations.
- Leveraging the technology of the web and videos will, in most cases help you cut budgets and/or allow you to allocate resources to expand your training resource.
Who'll win the world title bout between Android and iPhone
These heavyweights are now going head to head in a battle for the ever growing mobile space.- It's not just about the device itself, it is about the whole ecosystem that these devices create.
- Functionality and dependability are key factors
- What's cool to have? The fashion stakes.
TV and Video on your phone
High quality video and audio on your phone. It's now a reality for many.- The TV box in the palm of your hand.
- Network speeds move closer to delivering good quality video.
- Interactive mobile video is coming.
Securing your mobile device
Security is paramount to ensuring the ongoing adoption and extension of these devices.- How secure is it to bank and buy products on your mobile?
- Can you afford to lose your mobile device? Do you have a backup and disaster recovery plan in place.
- How to minimise the effects of the loss of your mobile device.
